Online Defamatory Comments and Balancing Rights

March 13, 2017

In its decision in the case of Pihl
v Sweden
(application no. 74742/14) the European Court of Human Rights unanimously
declared an application inadmissible, bringing an end to a claim relating to a
defamatory online comment which had been published anonymously on a blog.

Summary

The applicant had made a civil claim against the small non-profit
association which ran a blog, claiming that it should be held liable for a
defamatory third-party comment. The claim was rejected so the applicant
complained to the ECtHR that, by failing to hold the association liable, the
authorities had failed to protect his reputation and had violated his right to
respect for his private life.

The Court held that the complaint was without merit. A balance
had to be struck between an individual’s right to respect for his private life,
and the right to freedom of expression enjoyed by an individual or group
running an internet portal. On the facts, the national authorities had struck a
fair balance when refusing to hold the association liable for the anonymous
comment. In particular, although the comment had been offensive, it had not
amounted to hate speech or an incitement to violence, it had been posted on a
small blog run by a non-profit association, it had been taken down the day
after the applicant had made a complaint and it had been on the blog only for
around nine days.

Background

The blog in question had accused Mr Pihl of being involved
in a Nazi party. An anonymous person posted a comment stating, “that guy pihl
is also a real hash-junkie according to several people I have spoken to”. Nine
days later and following a complaint by Mr Pihl, the association removed the
blog post and comment, and published an apology. Mr Pihl sued the association,
claiming symbolic damages of one Swedish krona for defamation. He claimed that
the association was responsible for both the post and the comment – in regard
to the latter, because the association had failed to remove it immediately.

The Swedish courts held that the blog post was protected by the
relevant freedom of expression legislation and, while the comment was
considered defamatory, the association was not responsible for failing to
remove it sooner than it had done.

Relying on Article 8 (right to family and private life), Mr
Phil complained that the fact that Swedish law prevented him from holding the
association responsible for the defamatory comment had violated his right to
respect for his private life.

Judgment

The Court noted that, though the comment had not amounted to
hate speech or an incitement to violence, it had been defamatory. It was
therefore the type of speech which citizens may be protected against under the
right to respect for private life provided by Article 8. However, there was
also a competing right at stake –the right to freedom of expression under
Article 10 – which protects the right to freely impart information and comment.
These two rights deserve equal respect, and require a balancing exercise to be
undertaken when they come into conflict. However, where the balancing exercise
between them has been undertaken by the national authorities in conformity with
the criteria laid down in the Court’s case-law, the Court would require strong
reasons to substitute its view for that of the domestic courts.

In making this assessment in cases where a protagonist has
played an intermediary role on the internet, the Court has identified a number
of factors as being relevant. These are: the context of the comments; the
measures applied by the publisher to prevent or remove defamatory comments; the
liability of the actual author of the comment as an alternative to the
liability of the intermediary; and the consequences of the domestic proceedings
for the publisher.

In regard to the context of the comment, the association
could hardly have anticipated it, given that it had nothing to do with the
content of the blog post. Furthermore, the association was small, not-for-profit,
and unknown to the wider public. It was therefore unlikely that its website
would attract a lot of comments, or that this comment would be widely read.
Expecting the association to assume that some unfiltered comments might be in
breach of the law would amount to requiring excessive and impractical
forethought capable of undermining the right to impart information via the
internet.

As regards the measures taken by the association to prevent
or remove defamatory comments, the blog had a function that notified the association
when comments were posted on it. However, the blog clearly stated that such
comments were not checked before they were published; that commentators were
responsible for their own statements; that they should display good manners;
and that they should obey the law. Furthermore, the association removed the
blog post and comment one day after being contacted by Mr Pihl, and published a
new post with an explanation and apology. The amount of time that the comment
was on the blog was limited to nine days. Furthermore, Mr Pihl is entitled to
request that search engines remove any traces of it.

In regard to the liability of the original author of the
comment, Mr Pihl had obtained the IP-address of the computer used to submit the
comment, but did not state whether he had taken any further steps to discover
the author’s identity.

As to the consequences of the domestic proceedings, given that
the domestic courts had rejected Mr Pihl’s claim, the proceedings did not have
any negative consequences for the association. However, the Court recalls that
liability for third-party comments may have negative consequences on the
comment-related environment of an internet portal and thus a chilling effect on
freedom of expression via internet.

Finally, Mr Pihl’s case was scrutinised on its merits by two
domestic courts and the Chancellor of Justice. The latter had examined the
issue in light of the competing interests – with the assistance of the Court’s
case law – and found that there had been no violation of Mr Pihl’s rights.

In view of the above, in rejecting Mr Pihl’s claims the
domestic authorities acted within their margin of appreciation and struck a
fair balance between Mr Pihl’s rights under Article 8 and the association’s
opposing right to freedom of expression under Article 10. The application was
therefore considered to be manifestly ill-founded, and inadmissible.