Description
This webinar will guide you through the critical aspects of legal marketing and brand management, providing practical insights on how to develop a strong, ethical brand that resonates with clients. We’ll also explore the latest trends in client engagement, reputation management, and the evolving role of digital marketing in the legal sector, offering actionable strategies to help you elevate your professional brand and promote your law firm’s presence in the competitive market.
Chair:
Aleksandra Wawrzyszczuk, Programme Director of LawtechUK
Speakers:
Anne Todd, Partner, Michelmores
Ellie Gerszt, Diversity and Inclusion Manager, Chambers and Partners
Rieta Ghosh, Managing Editor, Chambers and Partners
Marie Hebert, Director of Global Media Relations, Baker McKenzie
Why attend?
This event offers an unparalleled opportunity to delve into the essential marketing strategies and challenges faced by law firms today. Through engaging debates and discussions with expert panelists and a knowledgeable audience, you’ll gain deeper insights into the evolving landscape of legal brand building and management. These sessions will provide valuable, practical takeaways to help you enhance your firm’s marketing efforts, strengthen its brand presence, and effectively engage with clients in a competitive legal market.
Who should attend?
- Technology Lawyers (in private practice and in-house)
- Technology Law students and trainees
- Legaltech sector professionals & managers who want to build a strong professional brand
- Anyone interested in profile building and marketing in the legal sector
This event is organised by the Women in Tech Law Group
Administration notes:
This webinar is free of charge to attend as a benefit of your SCL membership.
Zoom link:
We will send the Zoom link on the morning of the event.
Recording:
This event will be recorded and the recording will be available to delegates shortly afterward.
Booking terms and conditions:
Please refer to SCL’s full event terms and conditions here.
Non-members wishing to join the Society are entitled to membership of the Society valid for 12 months from the date of payment including full access to the content of the SCL website www.scl.org, access to all online content of “Computers & Law” plus notification of future SCL events. The cost of an annual SCL membership is £170.00. If you have any queries about SCL membership please contact the SCL office on Tel: 07948 517049 or Email: hello@scl.org
Free membership for trainee lawyers and UK students:
SCL provides free membership for trainee lawyers until qualification and for UK students in full-time education with a valid ac.uk email address. Student members are eligible to attend SCL events at concessionary rates where a fee is applicable. Trainee members are entitled to attend SCL events at the standard members’ rate (the concessionary rate for UK students in full-time education does not apply). Trainees and UK students in full-time education can apply to join SCL for free by emailing hello@scl.org
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