CJEU rules that online comparison service does not fall within comparative advertising rules
The CJEU has recently ruled in the case HUK-COBURG Haftpflicht-Unterstützungs-Kasse Case C-697/23 that the rules on comparative advertising in the Misleading and Comparative Advertising Directive (2006/114/EC) do not encompass an online comparison service that does not sell the goods or services it compares and, therefore, does not compete with them. The Directive sets out the…