CJEU issues ruling in IAB Europe referral about auctioning of personal data for advertising purposes
The CJEU has issued its ruling in Case C-604/22 | IAB Europe. Companies, brokers and advertising platforms, which represent thousands of advertisers, can bid in real time, behind the scenes, to acquire online advertising space to display advertisements which are tailored to a user’s profile. However, before such targeted advertisements can be displayed, it is…