Behavioural Targeting of Online Advertisements and the Future of Data Protection

Andrea M. Matwyshyn covers the issues surrounding behavioural targeting, such as offered by Neubad in the USA and Phorm in the UK. The requirement for consent in data protection terms and the possible need for international harmonization are among the topics she discusses. This article arises from a presentation at the SCL Forum held in September 2008 ‘Legislating for Web 2.0 – Preparing for the Communications Act?’…

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Keep Looking: The Answer to the Machine is Elsewhere

Andrew A Adams and Ian Brown suggest that the search for a technological answer to copyright liability problems is hopeless, and that the debate among businesses and politicians is riddled with misconceptions. What is needed, they say, is a new model for a new age. This article arises from a presentation at the SCL Forum held in September 2008 ‘Legislating for Web 2.0 – Preparing for the Communications Act?’…

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