Advertising in the metaverse: 3 top points to consider
While the hype around the metaverse may have cooled, brands (particularly in the fashion and retail industries) are continuing to engage with their consumers using metaverse environments, sometimes known as “direct to avatar (D2A)” marketing. They are also still investing in “space”, “land” and “displays” in metaverse environments allowing users to see billboards, signages, video…
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