Behavioural Targeting of Online Advertisements and the Future of Data Protection

Andrea M. Matwyshyn covers the issues surrounding behavioural targeting, such as offered by Neubad in the USA and Phorm in the UK. The requirement for consent in data protection terms and the possible need for international harmonization are among the topics she discusses. This article arises from a presentation at the SCL Forum held in September 2008 ‘Legislating for Web 2.0 – Preparing for the Communications Act?’…

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Policies for Intermediary Immunity

Chris Reed considers the development of intermediary immunity, changes in technology and social use that bring it into question and the balancing exercise involved in the formulation of a new policy. Most tellingly, he puts forward a suggestion for the future of the immunity and reforms of the legislation that created it. This article arises from a presentation at the SCL Forum held in September 2008 ‘Legislating for Web 2.0 – Preparing for the Communications Act?’…

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