Targeted Marketing: Give Me (Opted-in) Football Fans

A High Court judgment on a sponsorship deal gives some interesting insights into the real world of harvesting e-mail addresses and mobile numbers for targeted marketing. Mr Justice Walker considers the practical meaning of ‘opted-in’ and deals with the endearing claim that 250,000 SMS messages are ‘sent’ even if there is no real notion of them being likely to be received….

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Internet Gambling and Restrictive National Monopolies: Latest ECJ Judgment

In Case C-212/08 Zeturf Ltd v Premier minister, the Court of Justice of the European Union has dealt with a claim brought by a Malta-based company effectively challenging a statutory monopoly on betting on French horse races. The judgment follows the familiar line that such a monopoly can be justified if it is aimed at combating the dangers linked to games of chance. The Court goes on to say that the restriction on the freedom to provide services constituted by such a monopoly must be assessed in relation to all the marketing channels for that betting….

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