Broadband providers must give consumers clear information about the technology that underpins their broadband service when signing up to a new deal, under new Ofcom guidance for providers that came into force this week.
Full-fibre networks are rapidly being deployed, meaning that customers are increasingly able to choose from a range of different network technologies for their broadband service. However, the term ‘fibre’ has previously been applied inconsistently by the telecoms industry and often used to describe different types of networks, leading to confusion among customers.
From this week, broadband providers will need to be clear and unambiguous about whether the network they use is a new ‘full-fibre’ network – with fibre all the way to a customer’s home – or a ‘part-fibre’, ‘copper’, or ‘cable’ network. Providers will no longer be able to use the term ‘fibre’ on its own.
This information must be given to consumers before they agree to purchase a broadband service, regardless of whether they sign up in person, over the phone or online.
Specifically, providers should:
- give a short description of the underlying network technology of each broadband product using one or two terms that are clear and unambiguous, such as ‘cable’, ‘copper’, ‘full-fibre’ or part-fibre’. These descriptions should be offered at point of sale on the website, and before the final purchase in contract information, and in the contract summary;
- not use the term ‘fibre’ on its own to describe the underlying broadband technology. This would mean, for instance, that ‘full-fibre’ (or a similar term) is only used to describe networks which use fibre-optic cables all the way from the exchange to the home. Similarly, ‘part-fibre’ (or a similar term) would describe those services with a fibre-optic connection from the local exchange to the street cabinet and then usually a copper wire connecting the street cabinet to the customer’s home; and
- give a more thorough explanation of the underlying broadband technology – for example through a link – so that consumers can understand in more detail what it means for them. This information must be provided in an accessible form that is easy to understand.
